Feeling less than inspired by your current digital marketing efforts? If your online content looks a little old-fashioned and no one is noticing your images, it might be time to give video a try. Contrary to popular belief, it is simple to make a video for business or marketing purposes, and, once made, the video can be used to great effect. If you haven’t already jumped on the video bandwagon, now is the time to do so – more and more people are watching videos online, and video is one of the best ways to reach a large audience with your message. Here’s how to use video as a digital marketing tool, and how to make sure the world gets to see your video creation online.
One of the best ways of using video for marketing purposes is for a product demonstration. It is difficult to describe in words how to operate a piece of technology or how makeup can make you look better. Text will always be a significant part of whichever way you choose to market your products, but with video you can add an interesting and informative demonstrative aspect. Statistics show that people are happier buying from an online store when they can see the products in action – think about how, in pre-Internet days, you wouldn’t want to buy something in the store without seeing it out of the box. The product demonstration video is the modern way of opening the box. You can also use video to describe how a service works or how to use a particular aspect of the product.
Linked to the product demonstrations is the problem-solving video, or the FAQ video. This video explains in detail one aspect of the product or service – for example, how to set up the wireless router or how to apply the anti-ageing cream. Your viewers will probably have already bought the product when they view this video, but you can help build customer satisfaction and cut down on the amount of time you need to talk people through the process on the telephone. If viewers haven’t already bought the item, then the added detail will make them more secure about purchasing it from you, knowing that they will be covered if they have any problems.
In addition, you can use a video to display positive testimonies about the value your product or service brings to people’s lives. Testimonials written in text on your website seem a little false, but video testimonials are more easily taken on trust and you have a good opportunity to be creative, entertaining, and humorous with your messages.
Once you have created your marketing video, make sure the world gets to see it by distributing it widely. where you can quickly and easily upload your videos into a cloud-based system where your content will be distributed around the world.